“Imagine the Store” is a National Museum of Colombia contest, to create objects that could be sold en their store, with the objective of relate the audience with the collections in a innovative way, and in order to generate remembrance and sense of belonging with the entity.
With the intension that the stories the Museum have to tell have a pertinence in the cotemporary World, the proposal was to make a ecologist campaign in wish is remember how different antique Colombian ethnicities live in harmony with the environment, and in this way proposed better habits of the use of the resources. The campaign was applied on fabric shopping bags, now that have an ecologic usage on it’s own.
Cancer National Institute Celebrating the 75 years of the institution request a large format time line about the history of the institution. For this project was important to stay out of the institutional colours and parameters, the objective was to make it look similar to a family album not as other document of the archive. This is how the priority was the visual element and the use of a large colour palette that generates a colour spot in the middle of the white space of the Hospital.
Do the visual identity of an event design business, which offers personal counseling and exclusive designs for each event, depending on the style of each of their clients. CINCO.EN.PUNTO (FIVE O´CLOCK) as it name says is the hour of the tea; and it represents celebration and important traditions, for family and community life.
This concept is representing by a central classic and sober element that symbolizes tradition, which is complemented with distinctive iconic items that permit different target audience to be identifying with the label.
The Colonial Museum and Museum Church of Santa Clara have on their permanent publications, pedagogic materials to be used on the guide visits for kids from 6 to 12 years old. On the Colonial Museum was worked the theme of the labour of the painter in the colonial times, and on Santa Clara was told the story of how the nuns live on the cloister.
The design proposed that it look like a children storybook, not as an academic book, for this reason was created a series of illustrations that recreates the characters and the spaces where the story took place, and the title was change to “Exploration Guide”, that invite playing and the wish of discover new things.
1/4 DE ARTE - ART GALLERY wanted to do an invitation for the art exhibition “ASIA EN COLOR” (“ASIA IN COLOR”) by Jonathan Dreszer, that was a photographic display of the artist’s trip through Asia continent.
The design proposed to contextualized the guests about the things that their where going to find at the exhibition but don’t really reveals what kind of art they where going to see.
Internal communication
Identity sticker, bussines cards and e-mail communication
e-mail press communication and contest poster
1/4 DE ARTE - ART GALLERY, is describe as a place with open doors to any young artist, performer or anyone who like art and design, is a place to express their work or simply enjoy some art with a cup of coffee or a cocktail, so it feels like their where at home.
The essence of this place is "This is your space" and is what is intended to communicate in all that is done, for this is required to present an image in which clients could feel like their opinion counts and that they are the ones who give life to the place.
It is in this way that were proposed a series of communication pieces that let people filed the space in blank, and reminds objects that might look familiar to them, like old documents that are combine with the feeling of the sketch and notes, that is an intimated moment of the artist or the creator of any kind of project.
¼ DE ARTE –ART GALLERY was looking for something unconventional for the uniforms in the café, and off course the inspiration was ART and the essence “THIS IS YOUR SPACE”.
Therefore I start looking for references in uniforms involved in different kind of artistic expressions, from the basic overall full of paint of an artist through the costume of a clown in the Cirque Du Soleil.
So as result the concept was to make an apron that became a medium of communication between the waiter and the customer. These uniforms have different messages in words and drawings, which represent basic things that a costumer will ask, such as the recommendations, the check and basic objects that help to better service of the clients.